Wyre Council joins the national campaign to save recycling from the bin
Wyre Council is delighted to join this year’s Recycle Week (14 – 20 October) to celebrate the efforts of people in Wyre and raise awareness of how to recycle in Wyre.
Now in its twenty-first year, Recycle Week (organised by Recycle Now) is the UK’s biggest celebration of recycling, shining a light on the nation’s recycling habits through activities happening across the UK. For Recycle Week 2024, Wyre Council is sharing information to help ensure you can put the right waste in the right place and recycle those everyday items we can easily miss! Follow our social media channels across the week to learn more or visit www.wyre.gov.uk/waste
The latest Recycle Now research shows that while we’re a nation of recyclers - nine out of ten people regularly recycle – nearly eight out of ten of us (79%) put one or more items into the bin that could have been recycled.
To highlight the plight of the five ill-fated packaging heroes, Recycle Now has created a team of characters to bring the campaign to life and is asking everyone to Rescue Me – Recycle.
The condemned containers include Dee Dee the deodorant, Rey the plastic trigger spray, Yogi the yoghurt pot, Fitz the perfume bottle and humble Hube - the toilet roll tube. The group will feature on recycling and refuse lorries in parts of the UK, in school education packs and on social media. Life-size characters have been produced to highlight the key message and will feature in media throughout Recycle Week.
Craig Stephens, Senior Campaign Manager for Recycle Now, said
“We are delighted that Wyre Council is supporting Recycle Week. While a light-hearted campaign, recycling is essential to limit the impact what we buy has on the environment. Keeping these materials circulating means we can reduce emissions linked with our weekly shop. Most people are recycling, and the material we capture has a multitude of uses, so the next step is to ensure everyone captures everything they can. Every aerosol, every trigger spray bottle, every plastic pot, perfume bottle and toilet roll tube. Rescue – recycle!”